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In the early 1940's, while working for the Philco Corporation, Charles Gerhard developed and patented the ice cube tray. His passion for appliances grew, and in July of 1945, he started his own company in Glenside, Pa, now known as Gerhard's Appliance. Time progressed, traditions were passed down and the second generation felt the need to expand to a new location known today as Gerhard's Appliance of Doylestown. By then, the third generation was running deliveries, servicing appliances on the road and working the sales floor. It was when the third generation took over that a pivotal decision needed to be made: either risk staying with the status quo, or expand in order to compete with box-stores and withstand the economic pressures of the time. In order to stay true to the company's mission and best serve the customer appliance needs, the decision to open two additional locations in Ardmore and Malvern was made. It was at this point that the business began to truly thrive, leading to the fourth-generation family members to join the ever-evolving small business. In 2009, they opened their Northeast Philadelphia location and e-commerce department with the ability to ship appliances nationwide.